Determine the Intended Audience The colors, images, fonts, and layout should be tailored to the preferences of your audience. The type of site content (reading level, amount of animation, etc.) should be appropriate for your chosen audience.
Determine the Goals of the site Some common goals of web sites are: to be informative, to create a personal home page, to establish a corporate web presence, and to do business in e-commerce.
Determine the General Content and Create a Site Map The site map is sometimes called a Storyboard. Common organizational structures for Web sites are: hierarchical, linear, and random
Sketch a Tentative Page Layout Be Consistentin your overall layout - color, typefaces, logo location, navigation bar, etc. Plan your Home Page Layout to avoid scrolling, Plan your Content Page Layout to be consistent, with easy navigation.